Use and/or viewing of this site is subject to equineline's Privacy Policy (modified as of March 7, 2014) and Terms of Use
This Privacy Policy covers's treatment of personally identifiable information that collects when you are on the web site, and when you use's services. This policy also covers's treatment of any personally identifiable information that's business partners share with

This Privacy Policy does not apply to the practices of companies that does not own or control, or to people that does not employ or manage. collects personally identifiable information when you register for an account, when you use certain products or services, when you visit pages, and when you enter promotions or sweepstakes. may also receive personally identifiable information from our business partners.

When you register with, we ask you for your name, address, phone number, email address and, if you choose to pay by credit card, necessary credit card information. Once you register with and sign in to our services, you are not anonymous to us. also automatically receives and records information on our server logs from your browser including your IP address, cookie information, and the pages you requested. uses information for four general purposes: (1) to customize the advertising and content you see, (2) to fulfill your requests for certain products and services, (3) to contact you about specials and new products and (4) to inform you about important equine-related health, safety and/or welfare matters. will not sell or rent your personally identifiable information to anyone. will send personally identifiable information about you to other companies or people when:
  • We have your consent to share the information; or
  • We need to share your information to provide the product or service you have requested; or
  • We need to send the information to companies who work on behalf of to provide a product or service to you. (Unless we tell you differently, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us.); or
  • We respond to subpoenas, court orders or legal process; or
  • We find that your actions on our web sites violate the agreement you signed or any of our usage guidelines for specific products or services; or
  • We determine that it is important for them to inform you about equine-related health, safety and/or welfare matters. may set and access cookies on your computer. may allow other companies that are presenting advertisements on some of our pages to set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to's cookies. may use web beacons to access our cookies within our network of web sites and in connection with products and services. gives you the ability to edit your account information and preferences at any time, including whether you want to contact you about specials and new products.

Your account information is password-protected for your privacy and security.

In certain areas uses industry-standard SSL-encryption to protect data transmissions. may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages.

If you have questions or suggestions send an e-mail to